Campaigns aren't won by budget. They're won by knowing the use case.

We plan, source, run and report creator campaigns for global brands. Our AI finds the creators and the angles a manual search misses; our strategists make every call. That combination is how a 19-creator dashcam campaign beat the category CPM by half.

• Scoped proposal, itemized
• We contract and pay every creator
• No retainer

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Brands we've run campaigns for

DJI, Tencent, ANT GROUP, DREAME, Wondershare, ARITZIA, ETUDE HOUSE, Ulike, 70mai, DDPAI, WOLFBOX, REDTIGER, PONGBOT, ACOPOWER, MetaGPT, Vidu, Skywork, Skylow.ai, GENSMO, BlueberryAI, Bedsure, baleaf, allesin, Gauth, AntLing, Readdy AI, Mootion, Kling.

The numbers

• 3.1M+ developer impressions — MetaGPT global campaign, 110+ creators, Q2–Q4 2025
• 4.4% engagement rate — MetaGPT and DJI Mic Mini, both B2B-adjacent tech
• $11.50 lowest blended CPM — dashcam three-brand matrix, against a $20+ category average
• 75M+ creator reach — across YouTube, TikTok, Instagram and X; we contract the few that fit

Where the AI actually sits

AI isn't here to replace the team. It's a multiplier on the parts that take longest. Four jobs, all of them upstream of a human decision. None of them decide anything: they narrow the field, kill the noise, and hand our strategists a shorter list and a better read.

• Semantic match — finds the angle a keyword search can't. Scans what creators have actually made, not their bio. For MetaGPT it prioritized creators whose history mentioned Python, GitHub, open source and LLMs — and removed the subjective bias of picking who we already knew. REDTIGER, dashcam: surfaced Family Trip, Toddler Life, Car Mom as adjacent tags. Manual screening would essentially never have found them.
• Fraud filter — removes the accounts that would waste the budget. Every candidate list gets screened for inauthentic engagement before a strategist ever looks at it, so the shortlist you review is already clean. Dashcam: 25% of candidates filtered as suspected fake engagement. Dreame: 28% filtered when screening North American home creators.
• Comment reading — turns a comment section into direction. Classifies sentiment across every post while a campaign is still live, so the brief can change mid-flight instead of after the wrap report. Anona × 70mai: the comments were about theft and cold-weather performance, not features. We shifted messaging to "easy to install, hard to remove."
• Data pull — keeps the team out of spreadsheets. Pulls recent per-creator performance — average views, completion-rate trend, view-to-follower ratio — automatically, so sourcing decisions use current numbers rather than a media kit. Anona × 70mai: Patrick Rambles hit a 44.07% view-to-follower ratio — a number no media kit would have told us in advance.

The line we hold: AI narrows and flags. A strategist chooses the roster, writes the angle, approves every piece of content, and owns the outcome. If a decision matters, a person made it.

Case studies

Five case studies, and what actually made them work.

• MetaGPT: a dual-engine campaign that put an open-source agent framework in front of half the active developer audience — 3.1M+ impressions, 110+ creators, 4.4% engagement, 40k+ clicks to GitHub. Read the story →
• Three dashcam brands, three separate angles, one quarter — and a CPM half the category average — $11.50 blended CPM, 1.25M+ impressions, 19 creators, 6.8% peak ER. Read the story →
• DJI Mic Mini: we stopped selling a microphone to videographers and sold invisibility to everyone else — 4.2M+ impressions, $12.80 blended CPM, 92% positive sentiment, +35% Amazon search MoM. Read the story →
• Dreame: pet hair and deep-carpet cleaning turned out to be the whole North American pitch — 3.5M+ views, 3.1% engagement, 75+ creators, +42% share of voice YoY. Read the story →
• Anona × 70mai Black Friday: three platforms, and a comment section that rewrote the brief — 3.04M views, 1.91% engagement, 79.8% view-to-follower, 3 platforms. Read the story →

Your category is probably in here. We've run campaigns for DJI, Tencent, Ant Group, Dreame, Wondershare, Aritzia and thirty-odd others across consumer electronics, home, beauty, apparel and AI tools.

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How an engagement runs

You brief us and approve the work. We do the rest.

1. Tell us the product. A form or a call. We come back by email with questions about the goal, the market and the launch window.
2. Strategy and proposal. The angle we'd take and why, a sample creator list, deliverables, rights, timeline — creator budget and our fee itemized separately.
3. Sign and fund. Half on signature, half before the first post goes live, or paid in full upfront. Sourcing starts when the first invoice clears.
4. We run it. Outreach, negotiation, contracts, samples, chasing, content review against your brief. You approve every piece before it publishes.
5. Report and iterate. Posts go live, we pay every creator, and you get a full report with what worked, what the comments said, and what we'd change next time.

Everything runs over email with your strategist. There is no portal to log into and no dashboard to learn.

Why Influtee

Not a bigger list. A better read. Any agency can send you two hundred creators. The difference shows up in which nineteen you actually run, and whether anyone noticed the comment section was telling you something.

• AI-native sourcing — a semantic matching engine reads what creators have actually published, so the shortlist is built on evidence rather than on who the team already had a relationship with.
• Reach without spray — 75M+ creators across YouTube, TikTok, Instagram and X — and campaigns that run with nineteen of them. Reach is for finding people, not for spending on.
• Scenario strategy — we look for the use case nobody is buying against yet. Family safety for a dashcam. Invisibility for a microphone. Pet hair for a vacuum.
• One team, end to end — strategy, sourcing, negotiation, contracts, content review, payment and reporting are all ours. You have one point of contact and one invoice.

Questions brands ask first

How is a campaign priced?

Every campaign is scoped, so there is no price list. Your proposal itemizes the creator budget and our management fee as separate lines, with deliverables, usage rights and timeline. No retainer, no seat licence.

How does payment work?

One SOW and one invoice. Half on signature and half before the first post goes live, or paid in full upfront if your finance team prefers a single transaction. We contract and pay every creator, so you never handle individual payouts or their tax paperwork.

Do you guarantee results?

No, and be careful with anyone who does. What we commit to is the work: the roster we scoped, the deliverables in the SOW, every draft reviewed against your brief, creators paid on time, and reporting drawn from platform data. If a creator drops out, we replace them within scope.

How do you vet creators?

Every candidate list is screened for inauthentic engagement before a human sees it — that removed 25% of candidates on a recent dashcam campaign and 28% on a home-appliance one. What survives gets read by a strategist, who checks fit, tone and past brand work before anyone is contacted.

Who owns the content?

You do, to the extent scoped. Usage rights are a line in the proposal and priced into each creator's quote — organic, paid amplification, whitelisting and duration are separate asks. We don't take blanket rights by default.

Which markets and platforms?

We are based in New York and run campaigns across North America and Europe, on YouTube, TikTok, Instagram and X. Recent work spans consumer electronics, home, beauty, apparel and AI developer tools.

Tell us the product. We'll come back with an angle. Send the brief you have, even a rough one. A strategist replies by email with questions, then a proposal you can compare line by line with anyone else's.

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